If you’re a sustainability-focused entrepreneur or company, I’m excited about the possibility of working with you.

I’m a writer, communications specialist and change management practitioner with more than 15 years’ experience including government and the finance sector.

I work with organisations to help their people and customers understand complicated things, adopt new behaviours, and adapt to change.

I’ve supported change for workforces of 500 to 45,000 staff, including offshore teams.

I’ve gained particular expertise in vulnerable customers and communities from placements with the Royal Commission into Institutional Responses to Child Sexual Abuse, FACS, and Westpac Group.

Communicating effectively about sustainability and environmental issues requires specialist skills.

Too often sustainable messaging is shrouded in scientific jargon, making it difficult for consumers to understand. Environmental issues are also presented in ways that can overwhelm an audience and spark a fatalistic view – a sense of “what’s the point? Failure is inevitable” or “This is too hard, and I’m just one person, what can I do.”

Real change takes place when people feel empowered and find personal meaning in something.

I help you spark the sense of empowerment and personal connection that drives people to change.

I apply communications and change management principles to:

Project Discovery

• Define your change goals: In clear and measurable terms, for your people, your customers, your organisation
• Change Impact Assessments: Have you really considered everyone and everything?
• Capability Gap Assessments: The difference between where you are now, and where you want to be

Solution Design

• Communication, Engagement and Learning plans: A roadmap for bridging your capability gap
• Stakeholder workshops and briefings

Change Delivery

• User Readiness Assessment: Are we ready for go-live?
• Newsletters, brochures, training facilitation
• Measuring change adoption: Are people doing what you want them to?
• Communicate effectively with your people, media, and customers

Learn more about me professionally at IlonaMarchetta.Com.Au

Connect with me on LinkedIn

Drop me a line or give me a bell to discuss your project: ilona@ilonamarchetta.com.au or 0416 156 136