5 new eco beauty drops
The beauty industry is one of the worst offenders when it comes to sustainability, associated particularly with animal cruelty, unsustainable farming practices and packaging waste.
So it’s always exciting when new products come on the market that are both planet-friendly and do what they promise.
Note: ‘Eco’ and ‘sustainable’ are subjective terms in relation to beauty products. I choose to promote products with ingredients that are sustainably sourced and farmed, manufactured with an emphasis on less waste, emissions and water use, and that seek to design waste out of the system.
Earth:en
Launched in May this year, the Earth:en is a ‘farm to face’ skincare range crafted in North Queensland from native Australian fruits and botanicals sourced responsibly and directly from local farmers.
I love the cleanser so much, I added it to my list of favourites here.
All formulations are free from cruelty, toxins, or harmful chemicals. From farm to face, these formulas are sustainable, vegan & sensitive-skin friendly.
Earth:en uses a proprietary Cold Liquid Extraction Closed System (CLECS™) that provides natural plant extracts that are active, stable, and work without the need for chemical synthetic agents, to provide maximum efficacy with gentle nourishment for your skin. Their CLECS™ system prevents contamination and the loss of temperature sensitive components, leading to a higher-quality final product with enhanced bioactive properties. Additionally, the preservation of delicate compounds enhances the extract’s therapeutic potential.
The brand’s packaging design us based on recycled or easily recycled materials; bottles are made from 50% post-consumer recycled (PCR) plastic, and tubes and droppers from plant-based plastic that can be recycled through household waste collection. All wood lids and collars are sourced from expanding, low-risk and sustainably controlled forests, the majority of which are certified by the FSC® & PEFC™.
Scalp Solutions™ by Aveda
Aveda has dropped a whole new range of hair care called Scalp Solutions™, and I love it so much that I wrote a story about it for The Carousel.
Aveda is a pioneer of sustainability in the beauty industry (and across every industry really when you look at the brand’s history). Aveda’s Scalp Solutions™ is 94% naturally derived, 100% vegan and Leaping Bunny approved, silicone-free, and is manufactured using 100% renewable energy through solar and wind power at Aveda’s primary facility.
My pick from the collection is the Overnight Scalp Renewal Serum. Many brands promise that their serums won’t make your hair oily, and they lie. This serum, however, leaves no oily residue. In fact, when I use it, I feel like I wake up with more volume. It really is like moisturising your hair from the root.
The serum bottle is made from 100% post-consumer recycled plastic.
This product sits on my list of the Very Best In Sustainable Beauty to Pass My Desk.
Instant Glow Tinted Complexion Balm by Luk Beautifood
If it’s hard to find sustainable skin care, it’s even harder to find sustainable make-up. I was super keen to try the new Instant Glow Tinted Complexion Balm by Luk Beautifood, especially as the brand is marketing the product as replicating the skin lipid component of a healthy 22-year-old (yes please!).
Happy to report this is an eco-friendly product that works; The tint subtly evens out my skin tone, gives it a lovely semi-matte glow, and feels light-weight. The product is formulated with noni plant stem cells to balance skin microbiome and reduce acne-causing bacteria (another issue I’ve been battling lately). I chose a tint one shade darker than my complexion for a more naturally bronzed look.
Packaging is 100% recyclable in your regular household plastic bin.
Hydrating Mask by Jurlique
Jurlique is an Australian brand with a biodynamic farm in the Adelaide Hills. The brand is now zero waste, has 100% solar-powered warehouse facilities, and in 2022 it created a new formulation charter for new products with an even greater commitment to natural, sustainably-sourced ingredients and packaging.
I have a serious soft spot for any of the Jurlique products containing rose. The creamy Jurlique Hydrating Mask dropped in May, and the brand says its rose oil extract is infused in its rose droplet technology which slowly releases the extract onto the skin. Sounds divine, right?
These tubes can be recycled in-store via TerraCycle.
Hair Remover by Mary Grace Crystal
I’m always looking for ways to reduce the environmental footprint of my beauty routine, particularly the amount of plastic. Because of their parts, plastic razors are not recyclable through regular household recycling collections (they can be disposed of responsibly through Terracycle). For this reason I am absolutely all over this $25 reusable hair remover device from Mary Grace. It uses nano-crystalline glass technology to gently plough away hair, and it exfoliates the epidermis as it goes to reduce the appearance of ‘strawberry skin’ from irritated and clogged hair follicles. One device provides up to 3 years of regular weekly use due to its advanced antibacterial coating.
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